The core pillars that shaped this project from strategy to execution.
We structured the catalogue experience to help decision-makers explore product categories quickly with minimal navigation layers.
A clean corporate look with large visual product highlighting, minimal color palette and easy comparison sections.
Built on WordPress with a lightweight product catalogue, product detail pages, enquiry forms and easy CMS management.
CTA placement, search-friendly URLs, and analytics setup enable lead tracking and future marketing integrations.
Balas Office Furniture manufactures high-quality workspace furniture designed to enhance comfort, productivity and aesthetics in modern offices. Their range spans executive tables, workstations, chairs, storage units, reception counters and modular setups. Our role was to develop a clean catalogue-driven website that helps businesses explore product categories easily and enquire with fewer steps.

The website needed to present multiple office furniture categories clearly while maintaining a premium brand feel. The browsing experience had to be mobile-friendly and enquiry-centric for corporate buyers and dealers.
We designed a modern catalogue layout with grid-based product grouping, built custom product detail pages, integrated quick enquiry options and ensured easy content updates for new furniture models.

A snapshot of key pages from Balas Office Furniture showcasing UI layouts, hierarchy, and interaction patterns across the experience.

After launch, Balas Office Furniture saw improved user engagement, clearer product presentation, and a rise in enquiry submissions from business clients exploring bulk and corporate furniture requirements.