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Our Work
Scope Of Work.
The core pillars that shaped this project from strategy to execution.
UX Design
We structured the experience to make browsing the diverse menu intuitive and appetizing — making it easy for users to explore dosas, combos and specialties before booking a table.
UI Design
A rich visual language using food photography, modern typography and warm colours to ignite appetite and convey Surti Dosa’s fusion identity.
Development
A custom Next.js website with fast performance, SEO-friendly structure and seamless navigation that showcases the menu, story and reservation calls-to-action.
Marketing
SEO optimisation, analytics and social integrations to boost discoverability for Ahmedabad diners looking for fusion dosa experiences.
Execution.
is a vibrant South Indian restaurant in Sola, Ahmedabad, known for its authentic taste and innovative fusion dosas cooked on traditional charcoal chulhas. Since 2011, it has been delighting food lovers with over 70 unique dosa varieties — from classic Mysore to creative fusion options like Garlic Chilli Nylon and Pizza Dosa — alongside favourites like idli, pav bhaji and filter coffee. Our digital mandate was to build a mouth-watering and user-friendly online presence that highlights their legacy, menu diversity and strong community love.
Challenges.
Surti Dosa needed a digital presence that reflected its rich menu diversity and legacy in Ahmedabad, while making it easy for visitors to explore offerings and book a table online.
Solutions.
We organised the menu content with clear categories, highlighted signature offerings, integrated online booking and built engaging storytelling around their history and fusion dosa innovation.
Design Components.
Screens.
A snapshot of key pages from Surti Dosa showcasing UI layouts, hierarchy, and interaction patterns across the experience.
Results Achieved
Post launch, the Surti Dosa website delivered stronger local visibility, improved engagement with their menu pages, increased reservations via the online booking form and provided better insights for marketing efforts.
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